What Marketers & Influencers Can Learn From Google

What Marketers & Influencers Can Learn From Google

Have you ever encountered someone who spends an inordinate amount of time trying to convince you that they’re an influencer? And yet look more closely, and you see they have no real community, zero brand presence and they rarely engage with any of the followers...
10 Tips for Marketing to Baby Boomers

10 Tips for Marketing to Baby Boomers

Did you know that baby boomers control about 70% of the disposable income in the United States? Smart businesses target much of their marketing at the generation of people born from 1946 to 1964. However, you can’t market to baby boomers the same way you market...
Maintaining Your Company’s Social Media Presence

Maintaining Your Company’s Social Media Presence

Social media represents an ever-changing environment. As such, your firm’s social media manager needs to stay on top of all of these changes, of the trending platforms and topics. In some cases, you might say that a social media manager does need to be able to...