SEO Terms that You Need to Know

By: First Union | Date:

marketing

SEO Terms that You Need to Know

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As a small business owner, you do everything you can to bring your company more exposure, get it in front of more potential customers, and create a buzz around your brand. One important tool at your disposal is SEO or search engine optimization. While many entrepreneurs may not necessarily be versed in the latest SEO strategies themselves, they often hire this particular job out to someone, an IT person who understands the ins and outs when it comes to working those search engines.

What you should have, however, is at least a basic understanding of what is involved. Of course you want to be able to speak knowledgeably with whomever you hire, what's more, you certainly want to understand what they're saying to you. Below are a few key SEO related terms that every business owner should know.

WHITE HAT SEO

This is what you want; it's what you should expect when hiring a legitimate professional to perform SEO for your company. Essentially white hat SEO just means that they are abiding by the rules; they're not trying to trick the search engines into ranking you. And they are providing legitimate content that users and the search engine indexes will both see.

BLACK HAT SEO

On the flip side, black hat SEO relies largely upon tricking search engines. They will hide text and keywords so that search engines see it but otherwise it's not apparent on the site to users. Add in irrelevant links among a host of other frowned upon techniques, and this is one you want to stay away from.

Organic Search Results

Organic search results come up because of the work done by the SEO expert, not because of paid clicks or links or ads. Achieving a high organic ranking takes time, but it is the most legitimate (and rewarding/) ranking you can receive.

These are just the basics. There are a ton of ways that SEO professionals have to help better your ranking when it comes to online searches. This may be exactly what you need to give your business a boost. If you require money to hire an SEO expert, we can certainly help. First Union has a variety of loan programs designed for just this purpose. Contact us today and let's get started!

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First Union Lending LLC is a dually licensed Lender/Broker with its main offices located at 4900 Millenia Blvd First Floor Orlando, FL 32839. First Union Lending LLC and its ads are meant for continental United States, including Alaska and Hawaii small business owners. Business Loans offered by First Union Lending LLC have varying rates and terms that can range from 30 - 120 payments and all rates and terms are based on eligibility of the business and its owners. The actual terms are based on credit, business history, industry, amount and terms. As an example, a $5,000 loan paid over 5 years at 8% would have a total repayment of $6,082.92 over the life of the loan. We use the latest encryption to protect sensitive information transmitted online, as well as run our own secure server network to ensure your information is protected offline as well.

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