The Best Digital Marketing Tools for Growing Your Small Business

Digital marketing is crucial for any business these days, especially if you have a new small business. There are thousands of marketing tools out there; how do you know the best tools to grow your business? We’ve researched many of the top digital...

Asking for WiFi when Remodeling a Home

For those renovators and remodel companies who find themselves consistently working on people's homes and also consistently in need of WiFi to ensure that everything stays running smoothly, asking to use someone's WiFi can be a bit of an awkward...

What to Expect When Advertising Your Small Business in Newspapers

Is newspaper advertising still worth it? Back in the day, newspaper ads were dominant. Enter the digital age, and one wonders if they do in fact have enough of an ROI to make them advantageous. They can be costly depending on the market and type of...

What Equipment Is Needed to Start a Chiropractic Clinic?

Are you thinking about opening your own chiropractic clinic? Whether you’re fresh out of school or tired of working for somebody else, now may be the time. Little beats the joy of working for yourself.  There’s a lot to think about when you open...

Filling Your Holiday Help Needs

With the holiday season nearly here, smaller business owners are scrambling to find seasonal help. Bigger companies often have more to offer when it comes to the hiring of seasonal help. Which can leave small companies competing for employees. So...

How to Write an Excellent Press Release for Your Business

You may think the press release is dying with printed newspapers. However, press releases are still a great way to inform the public about changes in your business. In fact, press releases are a great form of free advertising.  Need help? Let’s...

How To Effectively Retain Millennial and Gen Z Employees

Millennial and Gen Z employees have a different perspective and attitude when it comes to their job. In part, as the job market is doing quite well, they have more flexibility; meaning, if they're unhappy with a job situation they can leave and...

7 Strategies For Promoting Your Small Business

 As a small business, a huge part of your job is to attract customers; obviously, without any customers, there’d be no more company. Makes sense, right? The key though is to understand which customers and then how to most effectively reach them and...

Reevaluating Your Email Strategy: Spotting Those Red Flags

Email blasts are slowly becoming less and less effective. People get annoyed as more companies seek to bombard them with one size fits all advertisements and promotions. What are you doing when sending out constant mass emails—you're moving away...

Small Business Owners: How to Properly Negotiate

Do you struggle to negotiate with clients, partners, and providers as a small business owner? Most people hate to negotiate. However, learning how to negotiate properly could save you hundreds or thousands of dollars every year.  Here are some tips...

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How To Effectively Retain Millennial and Gen Z Employees

How To Effectively Retain Millennial and Gen Z Employees

Millennial and Gen Z employees have a different perspective and attitude when it comes to their job. In part, as the job market is doing quite well, they have more flexibility; meaning, if they're unhappy with a job situation they can leave and look elsewhere. They...

Small Business Owners: How to Properly Negotiate

Small Business Owners: How to Properly Negotiate

Do you struggle to negotiate with clients, partners, and providers as a small business owner? Most people hate to negotiate. However, learning how to negotiate properly could save you hundreds or thousands of dollars every year.  Here are some tips on how to...

4 Effective Customer Care Trends You Should be Doing

4 Effective Customer Care Trends You Should be Doing

Just look at all the ways there are now to connect with consumers. Social media platforms, email, direct messaging, chatbots. In some ways, the list truly is endless. That said, costumers now expect more access to the businesses with which they deal. So what is your...

How Should You Handle Non-Paying Customers

How Should You Handle Non-Paying Customers

This is a situation faced by many small business owners. You deliver your products or supply a service, and while you expect to get paid for that product/service, the customer, unfortunately, fails to complete the transaction as agreed upon. So what can you do to get...

As a Small Business, How Do You Maximize Profit Margins?

As a Small Business, How Do You Maximize Profit Margins?

So where do your profit margins currently stand? This is a question that baffles some business owners—either they're 100% not sure, or they don't know where those profit margins should be, to begin with. And the type of industry you're in is yet another factor to...

How to Shop for Vendors and Contractors

How to Shop for Vendors and Contractors

Whether you’re looking for a vendor, supplier, or contractor, the process is pretty much the same. That is, if you want the best possible results. You shouldn’t rush into a relationship with the first vendor you contact.  So, how should you shop for vendors and...