Getting new customers costs six to seven times more than retaining current customers. That’s one reason why converting new clients into returning customers is so crucial. But how do you consistently encourage repeat business? Let’s discuss some of the most common...

Entrepreneurs and small business owners are, more and more, relying on the expertise of industry experts—people who truly know what they're doing and know their stuff. These are people who have a substantial amount of followers and thus an extensive appeal. So,...

It’s much more cost-effective to retain current customers than it is to bring in new ones. Keeping in touch with your customers shows that you care. That can help bring them back to do business with you again.  However, there are appropriate ways to keep in touch...