Many small companies utilize Facebook ads as a huge part of their marketing efforts. And with Facebook usage way up during the pandemic, now is a very good time to revisit your Facebook campaign and perhaps adjust your strategy in light of the situation we are all facing. The great thing about Facebook ads is that you can directly target users according to a variety of demographic information to include their likes, employment status, gender, age, you name it. Here are a few tips for making your Facebook marketing strategy more coronavirus friendly.
Consider The Time It Takes For Approval
Facebook like any other business is slower than usual. This has directly affected their ad approval process. They made it known that more and more of this process would be automated. And especially with work restrictions in place, it is unlikely that an actual person will be reviewing your ad. So keep this in mind when considering an overall schedule. Be sure and account for extra time to get that ad approved.
Make Your Ads Relevant
As mentioned, internet traffic is at an all-time high given the state of the country. Everyone is trying to find a way to connect during a time when we are otherwise unable to do so. Facebook has become a major part of the connecting process. That being said, more people are probably going to view your FB ads, so make them meaningful for this particular period. For example, you might want to spotlight curbside pickups, or perhaps you feature certain online shopping experiences. Many businesses are running gift card specials through Facebook.
Retargeting Ad Campaign Work
It's been said that often a person needs to view an item/offer at least seven times before pulling the trigger on a purchasing decision. As more and more people are spending an increasing amount of time in front of their computers, this is a great opportunity to run a retargeting campaign. Your retargeting ads might include things such as special promotions, free shipping discounts, anything that will get a buyer back to your website so that they complete the transaction.
Keep Your Existing Ad Campaigns Active
If you have been running FB ads all along, then by all means don't halt those campaigns. Again, you might just want to tweak the existing FB ads a bit in light of the situation we're in. But stopping those ads will ultimately lose you the momentum you've thus far built—even in a stagnant economic time. If you aren't currently running any ads, then now is the time to get started on it. As we said, people are turning to FB in droves—this is perhaps one of the most pervasive platforms out there. And so not having your business on it, is only costing you, customers.
At First Union Lending, we help small businesses every day, and especially during this crisis, we are doing all that we can to ensure our clients make it through. If you're interested in additional capital for a marketing campaign or even just to weather the storm, don't hesitate to contact us today!