Pinterest: Your New Go-To Marketing Tool

By: First Union


Pinterest: Your New Go-To Marketing Tool

Most business owners are undoubtedly familiar with the "standard" social media platforms, the big ones such as Facebook, Instagram, LinkedIn, and Twitter. And certainly, these have enabled many companies to attract customers and boost sales. What about Pinterest though? While it is popular among business owners, it thus far hasn't been as much a marketing mainstay as some of the others. This, however, seems to be changing as Pinterest is increasingly gaining ground as one powerful marketing tool.

Unlike some of the other channels, Pinterest seems to be a bit more focused on style and taste. This, in turn, has allowed companies to say something unique about their brand. Businesses can thus present their services/products in a new way, one that you don't typically see on the likes of Facebook for instance.

A few Pinterest stats:

  • 1 out of 2 Millennials use Pinterest at least monthly.
  • Over 60% of pinners who see branded content have purchased based upon what they saw.
  • 2/3 of all pins do represent a brand.

So how can you start to implement a Pinterest strategy that will get your company even more traction than it already has…A couple of tips to get you started:

  • Make sure your board uses relevant keywords. Just as with any type of online marketing, keywords are critical. And also ensure that you choose the appropriate category for your board.
  • You want to include a link to your website. Each pin can have a link, such that it can be integrated into the description provided.
  • To maximize exposure be sure and share your boards across all of your company's social media. This will promote more engagement and hopefully get you, additional followers.
  • Create some collaborative boards. These are simply boards that let you share with larger groups of pinners. You might start by joining those that have a similar theme/message as the boards you've created.

If you haven't jumped on the Pinterest marketing bandwagon, now is the time. First Union Lending has helped numerous businesses reinvigorate their marketing campaigns and subsequently launch new ones. Our business loan programs are flexible and designed with small business owners in mind. Call today!

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First Union Lending LLC is a dually licensed Lender/Broker with its main offices located at 4900 Millenia Blvd First Floor Orlando, FL 32839. First Union Lending LLC and its ads are meant for continental United States, including Alaska and Hawaii small business owners. Business Loans offered by First Union Lending LLC have varying rates and terms that can range from 30 - 120 payments and all rates and terms are based on eligibility of the business and its owners. The actual terms are based on credit, business history, industry, amount and terms. As an example, a $5,000 loan paid over 5 years at 8% would have a total repayment of $6,082.92 over the life of the loan. We use the latest encryption to protect sensitive information transmitted online, as well as run our own secure server network to ensure your information is protected offline as well. California loans made pursuant to the California Financing Law, Division 9 (commencing with Section 22000) of the Finance Code. All such loans made through VBJ Consulting, LLC, a licensed finance lender/broker, California Financing Law License No. CFL#60DBO78163

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