How to Drive More Traffic to Your Wordpress Website

By: First Union


How to Drive More Traffic to Your Wordpress Website

How do I get more people to visit my Wordpress website? How do I get my website to appear in Google searches for specific key terms? How do I drive more traffic to my Wordpress content?

It's official! You have launched your WordPress website and it's everything you've ever wanted. The style is perfect, all the links work, and it's up and running properly. You've edited the little details of the site a thousand times before launching and made your announcement to friends, family, and colleagues. However, there's one caveat that you realized you missed along the way and is one of the most important aspects of your site - website traffic.

How will you get people to view your website? This is a problem many people are faced with after launching a site but if you create a plan of action to address this, you will surely be on your way to having more website traffic. As competitive and overwhelming the digital world is, you can still stand out if it's done strategically. Keep in mind that building website traffic won't happen overnight. This process takes time and patience especially if your website just launched. Search engine optimization (SEO), Google Analytics, social media marketing, and email marketing campaigns are important components to this process, as well, and cannot be forgotten once you have launched your Wordpress website. Often this is free unless you decide to opt for paid advertising.

Before digging a bit deeper into how to drive more traffic to your site, make sure you have a clear understanding of conversion rates and tracking clicks. Consider using Google Analytics and the Urchin Tracking Module (UTM). If you decide to place ads on platforms such as Facebook, YouTube, and Google, make sure to include your SEO keywords, so when you do drive traffic, you are aware of where the traffic is coming from. If you don't include these words, you'll be left clueless. It's important to remember you're not tracking the traffic that is coming to your website. Focus on where the traffic is coming from, so you can scale your efforts. If you haven't already, use landing pages on your Wordpress website. Conduct an email marketing campaign and create free access to webinars on your website to drive more traffic.


When diving into SEO, make sure you already have clear and concise content on your website. This can greatly impact the amount of traffic. Once you have reviewed your content, create SEO keywords based on what is already on your site. SEO creates informative keywords, title tags, and meta descriptions, which will show up in the results page. Optimized tags and descriptions will increase your click-through rate which in turn promotes traffic on your site. When choosing SEO as an option to increase website traffic remember this is a very cost-efficient process. It is one of the most cost-effective marketing strategies because it targets users who are looking for your specific services online.

Google Analytics

Google Analytics is crucial to building website traffic. The process makes it easier for users to engage with your content which in turn helps you figure out what is working and what is not. The program offers technical support and is a global infrastructure that delivers accurate data you can trust. You can receive detailed reporting tools and intelligent data analysis that is cost-effective. Many businesses rely on Google Analytics for website traffic because of how effective it can be. The program is interactive and the functionality is easy-to-understand and use.

Google Analytics offers ways for you to uncover insights about how your website is performing, which will also offer you suggestions on how to increase your Wordpress website's traffic. Some available reports include:

  • Audience reports
  • Advertising reports
  • Acquisition reports
  • Behavior reports
  • Conversion reports
  • Real-time reports
  • User flow reports
  • Data freshness reports
  • Unsampled reports
  • Roll-up reports

On top of these specific reports, it also offers data access, filtering and manipulation, funnel analysis, segmentation, visualization and monitoring, custom funnels, and advanced analysis.

For integrations, analytics offers Google Ads, display and video, surveys, Google AdSense, Salesforce marketing cloud integration, and data studio. As you can see these are just some of the possibilities pulled from the site and is something you should consider looking into.

Social Media

Social media is free and a very useful way to drive traffic to your Wordpress website. Use Instagram and Facebook to promote your website by adding links to your sites and products. This is an easy way to draw attention to your website while showing that you are an expert in your field. When you post to social media, use hashtags that promote your website, so you can extend your reach beyond your network. You will get discovered more easily by users searching for the products and services you offer. The more clicks on your links, the more free traffic you will get to your website. Creating your own hashtag will help you stand out more and will automatically compile your content. Going live on Instagram and Facebook is another way to incorporate this tactic because you can communicate directly to your audience and share information about your site on your story.

Landing Pages

Landing pages are a free source of the traffic to your website where you can add the most important information on the pages to promote a product or service. Consider adding a discount code, or downloading a free link to a resource such as a meal plan, free trial, or eBook. You may want to conduct free webinars on your site which can be added to your landing pages. If you are looking for a cost-effective tool for conducting webinars, check out GoToWebinar, Zoom, or WebEx. These are great programs that are easy to set up. They offer high-quality screen sharing, webcams, VoIP audio, and chat messaging in one session. Webinars can be a good way to engage with your audience especially with the chat option that way you can answer any questions that may come up during or after the session.

Email Marketing

Consider releasing weekly or monthly newsletters that showcase the work you are creating. Also, you can add promotional items and links to blogs on the newsletter. This will continue to drive traffic to your website if you add information and links to pages on your website. It's important to note that if you do not want to overwhelm your readers with constant information because this may drive traffic away.

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