How to More Effectively Remarket

By: First Union


How to More Effectively Remarket

All businesses encounter those customers who just haven't made up their minds on whether or not to purchase a product. The great thing about the internet is that it enables you to reach out to those people and help nudge them toward a purchase. They might happen to be scrolling through a site and your ad, what's more, the specific product at which they were looking then pops up. And this, in turn, gets them to think about it yet again. So how do you maximize these remarketing ads and strategies to get conversions…

1. Establish Your Goals

What exactly do you want your ads to accomplish? If you sell products, then odds are, the goal is to make that sale. If however, yours is a long term service, then you may want them to subscribe to an email list, or you might give them an ebook. Being able to set specific goals will help finetune and focus your remarketing efforts.

2. Choose Where to Advertise

You can opt to remarket on Google, or you can also invest in ads on social media sites such as Facebook. With social media, you may even rack up likes and shares which then gives you even greater exposure. And remember, you don't just have to stick to a single platform either. Studies have found that on average people need to see something 7 times before engaging with that productbrand.

3. Understand Your Audience

There are going to be several different audience segments. For instance, you can break your target audience up in terms of location. You might also develop retargeting ads based on the actions people have consequently taken on your site. The more specific to the user, the more effective the ad will be.

At First Union Lending, we've helped numerous small business launch marketing and retargeting campaigns. We get that ads cost money and you may require additional capital to help launch your new initiative. We would love to help. Call today to find out about our flexible business loan programs!

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First Union Lending LLC is a dually licensed Lender/Broker with its main offices located at 4900 Millenia Blvd First Floor Orlando, FL 32839. First Union Lending LLC and its ads are meant for continental United States, including Alaska and Hawaii small business owners. Business Loans offered by First Union Lending LLC have varying rates and terms that can range from 30 - 120 payments and all rates and terms are based on eligibility of the business and its owners. The actual terms are based on credit, business history, industry, amount and terms. As an example, a $5,000 loan paid over 5 years at 8% would have a total repayment of $6,082.92 over the life of the loan. We use the latest encryption to protect sensitive information transmitted online, as well as run our own secure server network to ensure your information is protected offline as well. California loans made pursuant to the California Financing Law, Division 9 (commencing with Section 22000) of the Finance Code. All such loans made through VBJ Consulting, LLC, a licensed finance lender/broker, California Financing Law License No. CFL#60DBO78163

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