The Keys to YouTube Amazing Success

By: First Union


The Keys to YouTube Amazing Success

Millions will spend time on YouTube, sometimes hours at a time, taking in an array of video and content. It has become the second-largest search engine in the world. But why? What is the secret to YouTube's immense success? Below are four possible reasons why YouTube is a must-see for so many.

1. A Ton of Content

Because essentially anyone can post a video to YouTube the amount and variety of content available are virtually limitless. Millions create content daily and post it daily. You have access to anything and everything from comedy shows, to documentaries, to even filmmakers who are using YouTube to post their inspiring cinematography.

2. Watch Whenever and Wherever

This is a huge reason for the success of YouTube. You easily can watch content whenever and wherever you want. There's no waiting for a scheduled hour, you don't have to be tethered to a television. In the palm of your hand, you have instant access to all of your favorite YouTube channels.

3. It's More Personable than Other Media Forms

Meaning, those on YouTube create more intense connections with viewers because they do acknowledge that those viewers are present. This isn't necessarily true of all the content that gets posted; however, by and large, YouTubers do get to let their audience into their lives, into their thought process, into whatever everyday nuances they wish to share by way of creating that connection with users who are watching.

4. New Content Regularly

There are billions of YouTube channels. This means you don't even have to see the same thing twice. Content is constantly being posted. And whatever you're in the mood for, odds are you'll find numerous different variations of it.

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