Rebranding can involve as much of an overhaul or as little of one as you decide. The reasons why companies may decide to rebrand vary. Perhaps you're just looking for a change; you want to freshen up the business's image, or maybe you are moving in a new direction and need your "look" to reflect this. Whatever the intent, in rebranding you absolutely have to have a game plan in place. Below are a few tips and some advice regarding the rebranding process.
Know Your Objectives
Obviously, you have decided to rebrand in line with some sort of company strategy. What do you hope to accomplish from this initiative? Layout your objectives beforehand. In doing this, you will inevitably gain a clearer focus and thus set yourself up for greater success. Are you trying to rectify a negative public image? Or maybe there's been organizational change and you want the business to change accordingly. Identify your goals and execute them in conjunction with those in mind.
Now's the Time to Make Changes
During any rebranding, companies have the perfect opportunity to make those bigger changes that they've been contemplating. Talk to your team members, feel them out for any new ideaschanges they'd like to see implemented during your rebranding. Their feedback is important! You may even want to approach clients and ask them about relevant changes that your company could make during the process.
How Many rebrandings Should You Do
This could be a major revamp, or it could be as simple as altering your business logo. A rebrand is an umbrella term for a slew of things that could theoretically take place. Whatever you decide as far as the scope of the rebranding, ensure you maintain consistency. Everything should be adjusted in light of the adjustments that you do make.
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