All businesses encounter those customers who just haven't made up their minds on whether or not to purchase a product. The great thing about the internet is that it enables you to reach out to those people and help nudge them toward a purchase. They might happen to be scrolling through a site and your ad, what's more, the specific product at which they were looking then pops up. And this, in turn, gets them to think about it yet again. So how do you maximize these remarketing ads and strategies to get conversions…
1. Establish Your Goals
What exactly do you want your ads to accomplish? If you sell products, then odds are, the goal is to make that sale. If however, yours is a long term service, then you may want them to subscribe to an email list, or you might give them an ebook. Being able to set specific goals will help finetune and focus your remarketing efforts.
2. Choose Where to Advertise
You can opt to remarket on Google, or you can also invest in ads on social media sites such as Facebook. With social media, you may even rack up likes and shares which then gives you even greater exposure. And remember, you don't just have to stick to a single platform either. Studies have found that on average people need to see something 7 times before engaging with that productbrand.
3. Understand Your Audience
There are going to be several different audience segments. For instance, you can break your target audience up in terms of location. You might also develop retargeting ads based on the actions people have consequently taken on your site. The more specific to the user, the more effective the ad will be.
At First Union Lending, we've helped numerous small business launch marketing and retargeting campaigns. We get that ads cost money and you may require additional capital to help launch your new initiative. We would love to help. Call today to find out about our flexible business loan programs!