These days, you can’t afford for your business not to be listed on Google. Google just about runs the online world these days.
Your business won’t just automatically be added to Google as soon as you open, though. You need to take some steps to ensure that you are turning up in search results.
There are two different parts to this. Google My Business is tied to Google Maps. Any time people search a category on Google Maps, businesses on Google My Business come up first. You need to provide all your business information to Google My Business for free.
The other part of getting found on Google is for your website to rank well on a regular Google search. Unless you buy an ad, it can be difficult to rank on the first page of a Google search. That’s where expert help comes in.
Now, let’s talk about the different ways to get your business listed on Google.
How Do I Get My Business Listed on Google?
There are two different ways to get your business listed on Google. There is Google My Business, which is tied to the Google Maps app many people use on their cell phones. Then, there’s an organic result on a Google search.
Here’s more information on these two different ways to get your business listed on Google.
Google My Business
When people search for a local service or business, they often skip a traditional Google search. Instead, they will open Google Maps and do a category search in their local area.
Your business may or may not pop up during this type of search. The best way to guarantee that your current information comes up is to use Google My Business.
What Is Google My Business?
Google My Business is a free way to get your business information in front of local customers. That’s right – it’s free. The only thing required is to sign up and provide up-to-date information about your business.
How Do I Get My Information on Google My Business?
Getting started on Google My Business is easy. Vist Google My Business to search for your business.
If your business pops up in the search, you will have the opportunity to update your business’s information. If it doesn’t appear in the search, you can add your business to Google. It really is that simple to get your information in front of local customers through Google My Business.
Using Search Engine Optimization (SEO) to Rank on Google Searches
What if you don’t have a physical location? If you run an online business, your primary concern is your company’s website showing up in Google searches.
In a typical Google search, the first few links that show up are paid ads. This can be a good way to go if you have the marketing budget for it. However, you don’t have to pay to show up on the first page of Google.
Google and other search engines have algorithms that decide what order to list websites in. With the right knowledge, you can get your website ranked on the first page of Google.
Hardly anybody looks past the first page of a Google search, so ranking on the first page is crucial.
What’s the Best Way to Rank on Google Searches?
The only way to rank on the first page of a Google search is to utilize Search Engine Optimization (SEO/). In short, SEO is creating content that’s formatted to help the algorithms choose your content to rank highly in searches.
Sounds easy, right? Well, it’s not really. There are a few basic rules that anybody can understand, and that will help a little.
However, SEO best practices always seem to be changing. It takes an SEO expert to know all the best ways to get your website to rank on Google.
What Does an SEO Expert Do?
SEO experts help companies optimize their websites so that search engine algorithms rank the site highly. That includes your home and about pages, as well as your other content.
One great way to help improve your Google ranking is to start a blog. The more blog pages you have on your website ranking for different keywords, the better. That gives you more opportunities to show up in Google searches.
Some writers are also SEO experts. However, many writers only have average SEO knowledge. Your best option is usually to hire an SEO expert to review content written by other writers.
SEO experts know all the latest information about search engine algorithms. That gives you the best chance possible of showing up on the first page of a Google search.
Depending on what your business does or sells, it can be extremely difficult to rank highly on Google. Your competitors are probably using SEO experts, and you should be, too.
Remember, a business that doesn’t show up on the first page of a Google search may as well not exist. Potential customers will only find you by typing in your business name.
Need Help Paying for an SEO Expert?
To rank well in Google searches, you need a website that’s optimized for search engine optimization (SEO/). There’s a lot to know about SEO, and the rules are always changing.
The best way to rank highly in a Google search is to hire an SEO expert to optimize your website. These experts can be expensive, but their expertise can bring you more customers.
If you need help paying for an SEO expert, First Union Lending can help. With 9 loan types, you’re sure to find the best way to pay for an SEO expert for Google ranking.
Your loan could get approved as soon as the same day, and applying for a loan doesn’t affect your credit. To learn more, simply click here or call 863-825-5626. One of our loan specialists will walk you through the loan options to find the right one.
Don’t wait to improve your Google ranking. Contact First Union today!