Are "Old School" Marketing Tactics Still Effective Today?

While the term ‘old school' generally denotes outdated and perhaps no longer in tune with the current climate, there are certain ‘old school' strategies that are just as relevant today as they were twenty years ago. Not to mention, there are some that are even making a comeback. As far as your business is concerned, it may be worth your while to look into some of these supposed ‘old school' marketing initiatives as you chart a course for the coming year.

• Direct Mail. While yes, we live in a highly electronic day and age, there is still a place for old fashioned snail mail. The thing to do if possible is to personalize your mailing. Many companies actually hand write the address and even the message as this tends to get people's attention.

• Radio Ads. People driving to work still do listen to their radio. And not everyone has satellite. This means there are those who do in fact hear radio spots and pay attention.

• Signage. Signs and banners continue to produce results. They show people where you are; they can show what you're offering, promote special events. Signs are one old school tactic that isn't going away any time soon.

• Flyers. Whether placed in mailboxes, posted in heavy traffic areas, or even left on people's doorknobs, flyers tend to garner attention. They are a great way to introduce a new company for example or even highlight special promotions.

We know that you want the best for your business as far as advertising and marketing strategies are concerned. Having a sophisticated blend of both new age and old school efforts might just be the way to get noticed. If you need help as far as funding your marketing budget, First Union is standing by. We've worked with numerous companies getting them to access a range of loans, lines of credits, even merchant cash advances. Call today to see what we can offer you!