In the past couple of years, Twitter has steadily been gaining ground as far as becoming a tool for businesses. Companies utilize Twitter for everything from product promotion, to customer engagement, to expanding their networks. The key to using Twitter successfully and effectively is to ensure that your business has a strategy going in.
Provide some value
You don't want to just bombard followers with a ton of marketing tweets. You also want to make sure that you are sharing information, tips, advice, etc… You want to ensure that it is useful to your audience.
This demonstrates that you are invested in them, that you care about their lives and that you genuinely want to help. Valuable content is so important as far as how you use Twitter; in the long run, it will help you solidify a more loyal client base.
Some things you might do to this end: Offer a Q&A with a relevant expert. You could also share some industry insights, perhaps even use visual media such as videos to teach something new.
Have support on hand
If problems do arise, customers generally want answers and actions fast—and they don't want to have to call in. Twitter could be a great way to provide live and instant support.
Studies have demonstrated that consumers who do avail themselves of a company's Twitter support are apt to recommend that company to others. You want to ensure that you have a team in place specifically for this role. The last thing you want is to leave users hanging if promising them instant Twitter support.
Make it funny
Everyone likes to laugh now and again. Some of the biggest name companies regularly inject a little humor into their tweets. Not only does it make your audience smile, but it is also far more memorable. Assuming that there is room in your brand for some levity, you might work on tweets that do engage that funny bone.
Perhaps though this is not the way to go for some more serious industries, and if you do rely upon humor you want to steer clear of overly controversial topics and keep the comedy consistent.
Being on social media is essential for all businesses. If your business is in need of business funding to hire social media experts, employees, or creating a new marketing plan, First Union Lending is here. Speak with a specialist today!