The constant struggle to acquire new patients can be frustrating for chiropractors. Is it time to update your marketing techniques? Postcards and billboards are fine, but you may be missing out on a big pool of new clients.
We want to help you out. Here are some modern marketing tips for chiropractors to help you bring in new patients.
#1 – Take Advantage of Demographically Targeted Advertisements
Did you know that you can target very specific audiences with advertisements on Google and Facebook? Don't waste time creating generic content, trying to advertise to everybody. Some of the different demographics you can isolate and advertise to include:
- Financial status
- Education level
- Language
- Location
- Home type
- Business affiliation
- Political affiliation
- Fitness and wellness interests
- Parents
For example, you could spend your advertising budget to target people who earn more than $75,000 per year, own their home, and are interested in wellness. That would be a more efficient use of money than blasting ads out to anybody in your general area. You can also reach people who aren't searching for chiropractors yet.
#2 – Utilize Social Media
Apart from using Facebook ads, you should be active on several social media platforms. Use profiles on Twitter, Facebook, and Instagram (at a minimum/) to interact and provide information. A few ways to effectively utilize social media include:
- Sharing links to an informative article
- Commenting on posts from school sports teams and other local groups
- Sharing links to blog posts on your website
- Answering questions about chiropractic care in general or your practice in particular
- Respond to potential new patients who are less comfortable making phone calls
- Call attention to your volunteer or charity efforts
- Show support for your local community
It may be worthwhile to hire a social media manager to optimize your marketing efforts on those platforms.
#3 – Encourage Reviews
The angriest people tend to be the ones who leave reviews on sites like Yelp, Google, and Facebook. Counteract that by encouraging all your patients to leave reviews. You can offer some money off their next appointment in exchange for a review.
The more positive reviews that are out there about your practice, the better. Potential new patients trust reviews when they don't have any word of mouth recommendations.
You should check all online reviews about your business at least once or twice a week. Reach out to anybody who left a negative review. Even if you can't make that person happy, others will see your efforts to right the situation.
#4 – Create Information
Whether it's infographics, blog posts, or videos, create and spread information about chiropractic care. People spend lots of time searching for solutions to their problems. If you provide that information on your website or social media, you're closer to earning their trust as a patient.
You should think about providing this information as a public service. However, this information is also a great way to leverage search engine optimization (SEO/) to get people to your website. Make sure all the information you put out has ideal keywords to drive traffic.
#5 – Offer Free or Reduced Adjustments to New Clients
The best way for people to choose you over your competitors is to entice them in with a free service. Once you get patients through the door the first time, they're more likely to come back for a paid appointment.
Offering these services on social media can be a particularly effective way to bring in new patients. In exchange for a coupon for the free service, have them provide their email address. You can use that for email marketing.
#6 – Offer Online Scheduling
Convenience can give you an edge over your competitors these days. Make scheduling an appointment as easy as possible for your clients with online scheduling. Whether they're up late with back pain or have phone anxiety, online booking increases the odds of people booking appointments.
Need Help Financing Your Marketing Efforts?
Some marketing efforts require little more than time. However, others can be costly. If you're struggling to bring in new patients, it may be worthwhile to invest in a loan. Spending some money now could help you bring in new patients for years.
Where can you turn to for a small business loan? We at First Union Lending aim to be your top choice for your financing needs.
We have 9 types of loans to choose from. That ensures that you can find exactly the right financing for your situation.
Contact one of our lending experts today. Call us (863-825-5626/) or click here to learn more about our loan options.
Applying for loans with us doesn't affect your credit, and your loan could be approved the same day you apply.
Click here or call 863-825-5626, so First Union Lending can help finance your marketing efforts. We love to see small businesses thrive.