By: First Union
Improve Your Customer Experience
The journey that your customers take with you is a crucial one. If it is a smooth journey and in the end, they are thoroughly satisfied with the results, then they are likely to be repeat customers. However, if that journey is filled with bumps and obstacles on the path to customer satisfaction, well, you're likely to be out a client. Below are a few tips for creating the ultimate customer experience.
Drill Down on the Digital
That is to say, often companies make the journey far more complex than it needs to be before they actually close the deal. By taking advantage of digital channels and resources, you not only shorten the length of the customer's journey, but you make it a great deal easier for them to say "yes."
Look Into a Subscription Model
Subscription models are all the rage these days. Especially given the events of the past few months, many subscription services saw a definite uptick in customers. Subscriptions make it super easy for consumers to get what they want, when they want it and delivered to their door no less.
To have seamless customer experience, the customer first has to be able to find you. Where do you rank? Do you even rank? Investing in a sound SEO strategy so that customers can find your business when searching is a key part of any business model.
With many businesses now struggling to get back to normal, operations can suffer, thus derailing the customer journey somewhat. If this is the case for you, you might want to look into outsourcing some of your projects/tasks and thereby free up your plate a bit so you can focus on delivering optimal customer experiences.
Don't Stop Creating Content
Many businesses stopped marketing and creating content in general during the crisis. This is a huge mistake actually. You need to keep people apprised of what's going on with your business; you want to maintain brand exposure and stay out in front where people can find you.
Work on Your Brand Reputation
Your reputation is everything. A customer won't even approach you if your brand is viewed negatively. This is your first impression after all—and first impressions tend to mean a great deal.
Lead Generation Counts
Lead generation is a major part of getting a potential customer to become an actual one. You want to ensure you have a solid lead generation plan in place—if you don't, now is the time to devise one!
First Union Lending has been working with small business owners since the crisis began. We are invested in seeing our clients make it through this and ultimately thrive! Our loan programs are fast and flexible, and they are specifically tailored to meet your unique needs. If you need additional capital to weather the storm, we can help—even if your credit score is less than ideal. Some clients receive the funds within two business days. Call today and let's get started together!