With the rise of the internet, most people use social media platforms to promote their business all over the world. Although the internet gives easier access to a greater percentage of customers, it is vital for small businesses to not undermine the power of newspapers, TV’s and radios as there is still a substantial percentage of consumers that you can gain through these sources. Here's how to get press coverage for your small business:
Know your audience
Understanding who your target audience is and what they want is the key to selling your product. Conducting surveys and researching the market where you are planning to launch your product will bridge the gap between you and your potential customers. This way you will be saving time and money and getting quick results as well.
Make your press release interesting
Compelling words and catchy headlines are the easiest way to gain people's attention. This will not only affect your popularity but also how people perceive your product. Always remember that the more interesting and innovative your press release is, the more people will be compelled to share and retweet on social media.
Introduce your business
Your press release should explain your business and what it's about. Keep it short and simple and make sure you also make it clear to the reporter as to why your press release is worth publishing.
Introduce your business with professional photos
How you portray your business through aesthetic and tasteful photographs, play a very important role in the progress of your business. Keeping an amount aside for professional photographs will go a long way. This way you will be able to make a powerful statement and leave a lasting impression on your customers.
Know how to approach reporters
If you send out your press releases randomly to journalists, they are more likely to be ignored. It is important to network with local and national journalists who you think will give you the spotlight you want.
Don’t let your ego get in the way
Don’t expect to be featured in popular national newspapers. Sometimes, getting featured in a local newspaper or magazine can be more effective in reaching out to your target audience.
Keep your expectations realistic
Securing good press coverage on a national level is not easy and building an image in the media can take months, sometimes even years. Stay determined, learn from your mistakes and keep working hard and eventually you will achieve the results you desire.
Getting the right coverage is all about the right strategy at the right time. We hope these tips were useful. First Union is here to help. If you have any questions or in need of funding, call today!