While your company name may not seem like a make or break element, it is still incredibly important to give your business a name that makes sense, that attracts customers, and around which you can build a solid brand. If you're newly established and still mulling over a name or if you are considering a rebranding complete with a name change, there are a few dos and don'ts you need to keep in mind in determining what might best suit your business.
Do: Think about those keywords. We live in an SEO driven world. If you can think of a business name that somehow incorporates one or two of those keywords most relevant to your business, then you're already a step ahead of the game.
Do: Have a name that's relevant to what you do. If for example, you are a medical spa, then the name of the business should most definitely have something to do with the services you offer; otherwise, going with a company name that has little relation to a spa could just end up confusing people.
Don't: Pick something nonsensical or hard to remember. While some of the biggest companies have managed to take made-up words and translate them to big success (think: Google/), usually unless you can come up with something ultra memorable, it's best to stick with actual words for your small business name.
Don't: Pick a name that'll be outdated in a few years. That which is trending is certainly important, but at the same time, you don't want to tie your company to a trend. What happens in five years, when people have forgotten—you're stuck with a name that makes your business seem antiquated.
Your small business is important to you—we get that. And this is why First Union works so hard to help small businesses across the country realize their goals of expansion and growth. We would love to hear your story! Call today and let's get started together!