By: First Union
Positioning Yourself as an Industry Expert
Entrepreneurs and small business owners are, more and more, relying on the expertise of industry experts—people who truly know what they're doing and know their stuff. These are people who have a substantial amount of followers and thus an extensive appeal. So, where do you fit in? Is your expertise the next level? Do you have what it takes to attract the attention of executives looking for answers? Below we look at a few ways you can take your game up a notch and establish yourself as a true industry expert.
1. Offer content for free.
People want genuine information, not just filler material they can otherwise easily google. Sharing content that is actually valuable and doing so for free goes an incredibly long way toward establishing you as an expert. And in positioning this content that you're giving away, make sure you do it so that people realize that there is measurable cost there. The best free content: stuff that helps them get results.
2. Speak the language of your audience.
If you speak above the heads of your audience or are in any way not on the same page, then your message may as well be mute. Think about their pain points; consider real solutions to their problems; engage them in a tone and style that is reassuringly familiar. People don't want to have to wade through the jargon—they want simplicity spoken in a way they understand. You have to know precisely how to interact with the audience and furthermore, how to propel them to take action.
3. What's unique about you?
Why blend with the crowd—this will not get you noticed as an industry expert. Sometimes departing from the status quo is one of the best things you can do. Think closely about your competitors. That which may not necessarily be in their wheelhouse could become a strength for you. Are you cutting edge? Be sure to reevaluate your position along with that of your competitors.