4- Enter Awards
If you are confident about your business, let the world know about it. Many industries hold business awards which can be entered by anyone and are free of charge. If you win, you may receive some media coverage and would be able to flaunt your success across social media and other platforms. Even if you don’t win, it is still publicity for you in the marketing world.
5- Partnerships and Cross-Promotions
Develop business partnerships and cross-promotions with other businesses to generate publicity. It is a great way to cut down on your advertising costs and develop effective strategies which would benefit both parties involved.
6- Guerrilla Marketing
It is the new cool of marketing and even companies like Volkswagen and Durex have turned towards for not only producing creative marketing material but at the same time cut down on costs. The best campaigns are those where passers-by stop to see your poster/billboard, do a double take, laugh at it and take out their phones to share on social media.
These are just a few of the low-budget marketing strategies that you can employ for your business and carry them out effectively to generate publicity for your brand. If you know of more effective marketing strategies, do let us know in the comments below.